Domain Authority (DA)
Domain Authority (DA): Definition & Calculation
DA is a Moz metric predicting a website's ranking potential on SERPs, ranging from 1-100. It uses a machine learning model analyzing linking factors and site appearance frequency in search results. Higher DA indicates better ranking potential. Monitor DA via Moz's Link Explorer or API. To increase DA, focus on quality backlinks, content creation, and SEO best practices. DA is comparative, not absolute, meaning relative performance matters more than the score itself. Misunderstandings include DA as a direct ranking factor, its fixed nature, and confusion with PageRank. For SEO strategy, track your score, analyze competition, and prioritize link building. Regular progress tracking is vital for improvement.