Customer Relationship Management (CRM)
CRM, or Customer Relationship Management, is a system for managing a company's interactions with customers to enhance relationships and drive growth. It includes software tools that track customer interactions across various channels, integrating data from departments like marketing, sales, and service. CRM systems improve efficiency, data sharing, customer service, and profitability, benefiting businesses of all sizes. Features may include AI integration for predictive insights and automation of tasks. CRM allows for a unified customer view, enhancing communication within teams, ultimately leading to increased sales, customer satisfaction, and retention.