Remarketing
Remarketing is a digital marketing strategy targeting previous website/app visitors to encourage conversions. It re-engages these users through tailored ads, often leveraging platforms like Google Ads and Facebook Ads. Remarketing differs from retargeting; while remarketing includes emails and broader tactics, retargeting focuses on paid ads. It employs “cookies” and pixel tags to track user behavior and create remarketing lists, ensuring personalized ad experiences. Key types include standard, dynamic, social media, and video remarketing, each offering unique benefits like recapturing lost traffic and increasing conversions, ultimately enhancing brand recall and marketing ROI.