Search Engine Optimization (SEO)

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SEO (Search Engine Optimization) enhances website visibility in search engines by optimizing content for higher rankings. Comprising on-page, off-page, and technical SEO, it adapts to evolving algorithms and user behavior. Key goals include increasing visibility and traffic, improving quality of visitors, and ensuring content is user-friendly. Understanding how search engines crawl, index, and rank is crucial, with a focus on high-quality, relevant content. Algorithm updates significantly impact rankings, emphasizing the need for continuous adaptation in SEO strategies.

https://moz.com/learn/seo/what-is-seo

Database

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Database: digital data repository for storage, management, and security. Types: relational (tables) and nonrelational (various structures). Crucial for businesses to handle extensive data (petabytes) and support initiatives like AI and ML. Not just storage; ensures data integrity, access, and usage. Distinction from spreadsheets like Excel; databases manage more complex queries and formats. Common types include navigational, relational, nonrelational (NoSQL), object-oriented, vector, and cloud databases. Each serves specific data management needs and scalability. Databases uphold data usability, integrity, and security, crucial for compliance and operational efficiency, especially supporting AI technologies.

https://www.ibm.com/think/topics/database

Content Delivery Network (CDN)

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CDN Overview: A Content Delivery Network (CDN) is a network of distributed servers that caches content close to users, improving website performance, reducing bandwidth costs, enhancing availability, and providing security against attacks. CDNs enhance load times by minimizing distance to data centers and optimizing transfers, while ensuring reliability through load balancing and failover capabilities.

https://www.cloudflare.com/learning/cdn/what-is-a-cdn/

Cloudflare

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Cloudflare's Connectivity Cloud unifies IT and security, enhancing visibility and control while improving security and reducing costs. It accelerates performance and connects and secures users, apps, and networks globally. Recognized for high ROI and industry leadership, it provides comprehensive enterprise solutions, fostering innovation and efficiency.

https://www.cloudflare.com/

WordPress

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WordPress.org: Open-source publishing platform for websites. Offers design flexibility, real-time building, plugin extensions, and community support.

https://wordpress.org/

Content Management System (CMS)

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A Content Management System (CMS) is software used to create, manage, store, and modify digital content, offering a user-friendly interface tailored to organizational needs. It differs from Digital Asset Management (DAM) systems, which focus on building and managing website content while DAM organizes digital files. A CMS simplifies web development with pre-built back-end and front-end, enabling users to update content without coding. Key components include a Content Management Application (CMA) and a Content Delivery Application (CDA). Essential features include publishing controls, editing tools, staging, analytics, security, and templates. Popular CMSs include WordPress, Drupal, Squarespace, and Shopify. Benefits include increased collaboration, user-friendliness, built-in SEO tools, scalability, consistent branding, and organization.

https://www.ibm.com/think/topics/content-management-system

Website

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A website is an online space for sharing information, showcasing ideas, and facilitating interactions, essential for personal, business, and educational purposes. Key components include domain names, web pages, web servers, and hosting. Types of websites vary from blogs to eCommerce and dynamic sites, each serving specific functions. Websites enhance brand competitiveness, expand audience reach, and support online sales, all while requiring regular maintenance and SEO optimization.

https://www.wix.com/blog/what-is-a-website

Domain Name System (DNS)

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DNS (Domain Name System) translates domain names (like example.com) into IP addresses, allowing users to access websites easily. It involves four servers: recursive resolver, root nameserver, TLD nameserver, and authoritative nameserver. DNS lookups typically involve 8 steps, with caching improving speed by storing past queries. Recursive queries require the resolver to find records, while iterative queries allow servers to provide referrals. DNS caching occurs at the browser and OS levels, enhancing performance.

https://www.cloudflare.com/learning/dns/what-is-dns/

Domain Name Registrar

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Domain name registrar: a business that facilitates domain name registration, leasing them from registries (which own the names). Registrars notify registries when a domain is sold and manage reservations, not ownership. They also protect user privacy and maintain security against attacks like hijacking. Cloudflare is one such registrar, offering transparent renewal costs.

https://www.cloudflare.com/learning/dns/glossary/what-is-a-domain-name-registrar/

ClickBank

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ClickBank offers an affiliate marketing platform enabling affiliates to earn commissions by promoting products from various sellers. It features tools for tracking performance, reliable payments, and resources for both affiliates and sellers to succeed. Users can access training courses, a marketplace for top offers, and support to grow their businesses online. ClickBank has paid over $6.6 billion in commissions and supports over 100,000 active affiliates. The platform caters to both affiliates looking to monetize their traffic and sellers aiming to increase product visibility and sales through affiliate marketing.

https://www.clickbank.com/

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