TLDR: A Call to Action (CTA) button is a prompt encouraging user action, often using concise phrases like “Buy Now” or “Learn More.” Effective CTAs eliminate decision fatigue, drive audience engagement, and boost sales. Their design should consider size, color, font, and placement. Emotional prompts and clear instructions enhance effectiveness. CTAs can be used on websites, emails, and ads to guide users toward specific actions, increasing conversions significantly.
https://theme-selection.medium.com/what-is-a-call-to-action-button-tips-and-examples-877a8aa2bbfb