Content marketing involves creating and sharing valuable content to attract a specific audience, focusing on problem-solving rather than direct selling. It includes blogs, videos, podcasts, and social media posts, aiming to build trust and expertise, ultimately driving business results. Successful content marketing uses a strategic approach through awareness, consideration, and decision stages of the marketing funnel, while incorporating audience analysis, choosing effective content formats, and promoting through various channels. Continuous monitoring and optimization are essential for improving performance and achieving set goals.